Davis & Barone...

portfolio

Generations Gold

Special Promotions
client
Generations Gold / Palm Beach
launch
North America

description

Our team executed a special promotion targeted at Alumni Directors of every major college in the United States for the leading rewards programs company, Generations Gold. The piece was inserted in a cookie tin loaded with gourmet cookies and shipped by special courier. It delivered a whopping 98% open ratio that fattened the market and the profits of our client.